Want to Take a Ride with Me?: The Intention of Generation Y to Use Uber
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2016.
Keywords [en]
Sharing Economy, Generation Y, Technology Adoption, Behavioural Intention
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-30388ISRN: JU-IHH-FÖA-2-20160264OAI: oai:DiVA.org:hj-30388DiVA, id: diva2:934805
Subject / course
IHH, Business Administration
Presentation
2016-05-26, Jönköping, 14:25 (English)
Supervisors
Examiners
2016-06-212016-06-092016-06-21Bibliographically approved