Want to Take a Ride with Me? : The Intention of Generation Y to Use Uber

Fleischer, Andreas; Wåhlin, Christoffer

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Want to Take a Ride with Me?: The Intention of Generation Y to Use Uber

Fleischer, Andreas

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

Wåhlin, Christoffer

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2016.

Keywords [en]

Sharing Economy, Generation Y, Technology Adoption, Behavioural Intention

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:hj:diva-30388ISRN: JU-IHH-FÖA-2-20160264OAI: oai:DiVA.org:hj-30388DiVA, id: diva2:934805

Subject / course

IHH, Business Administration

Presentation

2016-05-26, Jönköping, 14:25 (English)

Supervisors

Berndt, Adele

Examiners

Hellerstedt, Karin

Available from: 2016-06-21 Created: 2016-06-09 Last updated: 2016-06-21Bibliographically approved

Open Access in DiVA

fulltext(6230 kB)

4732 downloads

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Type fulltextMimetype application/pdf

Total: 4732 downloads

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