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The bitterness of lemons: Brand avoidance amongst Generation Y consumers within the Swedish automotive industry
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 91 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-30356ISRN: JU-IHH-FÖA-2-20160194OAI: oai:DiVA.org:hj-30356DiVA: diva2:934477
Subject / course
IHH, Business Administration
Supervisors
Available from: 2016-06-13 Created: 2016-06-08 Last updated: 2016-06-13Bibliographically approved

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