Devising an Integrated Model of SME Internationalization in the Context of Nordic Lifestyle Brands: A Qualitative Study on the Internationalization Efforts of Finnish and Swedish Lifestyle Brands
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Internationalization of SMEs is field of study that has been emerging since the mid 20th century. Current literature continuously evolve to explain the changes in SME internationalization behaviors. The most renowned perspectives on the matter include stage models, such as the Uppsala and the Innovation models, international entrepreneur perspectives, network approaches and resource-based views. These various perspectives both overlap and compete in trying to explain certain aspects of the internationalization efforts of SMEs. This research devises an integrated model of SME internationalization efforts by reviewing literature and conducting a qualitative study, adopting an interpretivist philosophy with using an inductive and an abductive method of reasoning, on four Nordic lifestyle brands: Kyrö Distillery, Sneaky Steve, Mr. Bear Family and Kasperi. The study is build on analyzing key elements and interrelationships in the internationalization efforts of SMEs, from the perspective of the entrepreneurs. Not only does the model aim to be an inclusive internationalization model but also demonstrates the interrelations between the different Elements and theories discussed. The study identified 11 themes which were divided between four interrelated elements: Firm, Networks & OKC (Opportunity and Knowledge Creation), Product & Brand and External Support. Mutually beneficial interrelations between the elements were also recognized. The study also found that the type of branding, in this case lifestyle brands, might not be an indicator of the internationalization patterns of that company. However, the aspirations of the entrepreneurs affected the patterns of internationalization. The limitations of the study were in the small pool of companies interviewed as well as its focus of reflecting on established SME internationalization theories. Further studies can help identifying more important themes in the internationalization of SMEs and determining what are the themes that most affect the internationalization patterns of SMEs.
Place, publisher, year, edition, pages
2016. , 75 p.
SMEs, internationalization, lifestyle brands, integrated model of SME internationalisation
IdentifiersURN: urn:nbn:se:hj:diva-30324ISRN: JU-IHH-FÖA-1-20160243OAI: oai:DiVA.org:hj-30324DiVA: diva2:934025
Subject / course
IHH, Business Administration
Sayed, Zehra, Doctoral Candidate Business Administration
Melander, Anders, Associate Professor Business Administration