Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Devising an Integrated Model of SME Internationalization in the Context of Nordic Lifestyle Brands: A Qualitative Study on the Internationalization Efforts of Finnish and Swedish Lifestyle Brands
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Internationalization of SMEs is field of study that has been emerging since the mid 20th century. Current literature continuously evolve to explain the changes in SME internationalization behaviors. The most renowned perspectives on the matter include stage models, such as the Uppsala and the Innovation models, international entrepreneur perspectives, network approaches and resource-based views. These various perspectives both overlap and compete in trying to explain certain aspects of the internationalization efforts of SMEs. This research devises an integrated model of SME internationalization efforts by reviewing literature and conducting a qualitative study, adopting an interpretivist philosophy with using an inductive and an abductive method of reasoning, on four Nordic lifestyle brands: Kyrö Distillery, Sneaky Steve, Mr. Bear Family and Kasperi. The study is build on analyzing key elements and interrelationships in the internationalization efforts of SMEs, from the perspective of the entrepreneurs.  Not only does the model aim to be an inclusive internationalization model but also demonstrates the interrelations between the different Elements and theories discussed.  The study identified 11 themes which were divided between four interrelated elements: Firm, Networks & OKC (Opportunity and Knowledge Creation), Product & Brand and External Support. Mutually beneficial interrelations between the elements were also recognized. The study also found that the type of branding, in this case lifestyle brands, might not be an indicator of the internationalization patterns of that company. However, the aspirations of the entrepreneurs affected the patterns of internationalization. The limitations of the study were in the small pool of companies interviewed as well as its focus of reflecting on established SME internationalization theories. Further studies can help identifying more important themes in the internationalization of SMEs and determining what are the themes that most affect the internationalization patterns of SMEs. 

Place, publisher, year, edition, pages
2016. , 75 p.
Keyword [en]
SMEs, internationalization, lifestyle brands, integrated model of SME internationalisation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-30324ISRN: JU-IHH-FÖA-1-20160243OAI: oai:DiVA.org:hj-30324DiVA: diva2:934025
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2016-06-20 Created: 2016-06-07 Last updated: 2016-06-20Bibliographically approved

Open Access in DiVA

attachment(790 kB)33 downloads
File information
File name ATTACHMENT01.pdfFile size 790 kBChecksum SHA-512
3f6ccb97ef3ea1d6947511cdd3f6f63fdacc7c5d1485277bea068fec9a96370de527a3e4bd247bc0b7ebff502290d1e27d0208dda11eedd6f0d3cd3b3195699e
Type attachmentMimetype application/pdf

By organisation
Jönköping International Business School
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 23 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf