The Road to Omni-Channel – The Drivers of Shopping Apps in Grocery Retailing

2016 (English)In: The store and the Internet of Things: retail operations, marketing and beyond, Toulouse, 2016, 126-129 p.Conference paper, Abstract (Refereed)

Place, publisher, year, edition, pages

Toulouse, 2016. 126-129 p.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-30272OAI: oai:DiVA.org:hj-30272DiVA: diva2:933544

Conference

Colloquium on European Research in Retailing, Toulouse, June 2-4, 2016

Projects

Mediatization of Shopping

Funder

Swedish Retail and Wholesale Development Council

Available from: 2016-06-06 Created: 2016-06-06 Last updated: 2016-06-15Bibliographically approved

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Jafari, HamidOts, Mart

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JTH, Industrial Engineering and ManagementJIBS, Media Management and Transformation Centre (MMTC)

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