The content marketing process : A study on shopping centre&apos;s content marketing process

Löfgren, Tom; Utterberg, Sara

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The content marketing process: A study on shopping centre's content marketing process

Löfgren, Tom

Jönköping University, Jönköping International Business School.

Utterberg, Sara

Jönköping University, Jönköping International Business School.

2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2016.

National Category

Business Administration

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URN: urn:nbn:se:hj:diva-30268ISRN: JU-IHH-FÖA-1-20160227OAI: oai:DiVA.org:hj-30268DiVA, id: diva2:933523

Subject / course

IHH, Business Administration

Supervisors

Antai, Imoh

Examiners

Melander, Anders

Available from: 2016-06-17 Created: 2016-06-06 Last updated: 2016-06-17Bibliographically approved

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