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CSR perceptions - its role in daily working life and organisational commitment: An employees’ & managers’ perspective
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Purpose – The purpose of this thesis is to explore the employees’ and managers’ perceptions on corporate social responsibility (CSR), its incorporation in the daily working life, as well as its role in building organisational commitment.

Design/methodology/approach – The thesis draws on a multiple-case study throughout three companies and two non profit organisations (NPO), which have an extensive CSR approach. The main data collection methods are individual and focus group interviews.

Findings – The thesis suggests that employees have different percpetions about CSR, based on its different dimensions. The paper also shows that an ethical working environment, based on ethical values, leadership, etc., plays a crucial role in perceiving the CSR presence on a dalily basis at work. The findings revealed that CSR initiatives, with a greater extent the ones aimed at the welfare of the employees, play an important role in the organisational commitment,.

Research limitations – Further qualitative studies, comprising a bigger and a more diverse sample would be needed.

Originality/value – This qualitative study contributes to the literature with new insights on the employees’ perceptions on CSR, its daily infusion at work and its role in organisational commitment.

Place, publisher, year, edition, pages
2016. , 71 p.
Keyword [en]
corporate social responsibility, ethical working environment, societal welfare, organisational commitment
National Category
Business Administration
URN: urn:nbn:se:hj:diva-30130ISRN: JU-IHH-FÖA-2-20160216OAI: diva2:932488
Subject / course
IHH, Business Administration
Available from: 2016-07-05 Created: 2016-06-01 Last updated: 2016-07-05Bibliographically approved

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