Brand Extensions in the Fast Fashion Industry : Exploring Quality Attributes Leading to a Negative Evaluation

Weiss, Pia; Taslidza, Jana

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Brand Extensions in the Fast Fashion Industry: Exploring Quality Attributes Leading to a Negative Evaluation

Weiss, Pia

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

Taslidza, Jana

2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2016. , p. 70

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-30125ISRN: JU-IHH-FÖA-2-20160200OAI: oai:DiVA.org:hj-30125DiVA, id: diva2:932412

Supervisors

Müllern, Tomas

Examiners

Hellerstedt, Karin

Available from: 2016-06-10 Created: 2016-06-01 Last updated: 2016-06-10Bibliographically approved

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Brand Extensions in the Fast Fashion Industry(5113 kB)

7695 downloads

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