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Product placement in reality television: Consumer’s perception and attitude change towards product placement in a German baking show
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-30011OAI: oai:DiVA.org:hj-30011DiVA: diva2:930238
Available from: 2016-06-10 Created: 2016-05-23 Last updated: 2016-06-10Bibliographically approved

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fulltext(2711 kB)306 downloads
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File name FULLTEXT01.pdfFile size 2711 kBChecksum SHA-512
9f1628aeeb359c70a9c107905111b14345256eabd9c3d8f9a366cf241001b381db0686824719f77098abffe26e58f80d1fdbbc8c16effd70b8eb86c429776fa0
Type fulltextMimetype application/pdf

Business Administration

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf