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Product placement in reality television: Consumer’s perception and attitude change towards product placement in a German baking show
Suhrbier, Alexandra
Behring, Tibora Kyra
2016 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-30011
OAI: oai:DiVA.org:hj-30011
DiVA, id:
diva2:930238
Available from:
2016-06-10
Created:
2016-05-23
Last updated:
2016-06-10
Bibliographically approved
Open Access in DiVA
fulltext
(2711 kB)
1563 downloads
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FULLTEXT01.pdf
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2711 kB
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9f1628aeeb359c70a9c107905111b14345256eabd9c3d8f9a366cf241001b381db0686824719f77098abffe26e58f80d1fdbbc8c16effd70b8eb86c429776fa0
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Business Administration
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Total: 1563 downloads
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Total: 310 hits
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Direct link
http://hj.diva-portal.org/smash/record.jsf?pid=diva2:930238
Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
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