This paper discusses the first findings ofƒ project to create ƒmedia clusterin Finland, called‘Mediapolis’. Yleisradio [Yle], the Finnish public service broadcasting corporation, hasƒsignificant role and is the focus of our particular interest. Yle’s current corporate strategy emphasises the importance of ‘openness’ with the wider industry, and indeed with Finnish society, and recognises that as an essential aspect in creative organisation development. Here we apply some key lessons from creative organisation theory to networked co-operation with ƒfocus on content innovation. The partners involved in the Mediapolis project intend for this to become ƒmedia cluster and have international ambitions. We investigate the ideas and intensions of the partners (which include especially Technopolis and the Tampere University of Applied Sciences, as well as the municipal and regional authorities). According to our respondents, Mediapolis is understood at least from three different dimensions: ƒvision, ƒco-operative network and an economic stimulus. Significant challenges for Mediapolis development can be summarised as ƒquestion of attractiveness in varied aspects: of the premises, of the area - and of Mediapolis as ƒcluster.