This paper is concerned with the management of creativity in a media organisation under change. It reports and analyses a case study conducted in one of Europe’s largest media corporations: the focus of the study was a development team set up charged with creating and producing a new multi-platform media service. The paper discusses the ways that the creativity of media professionals is supported and managed under constantly changing working conditions. The study contributes to research on creativity in the media industry, particularly the management of creativity. The results identify a number of motivations and constraints to creative work in a media organisation. The paper also maintains that change management and communicationare crucial to the effective management of a creative media organisation.