Internet as a medium of pharmaceutical companies promotional activities
2009 (English)In: Management Information Systems, no 1, 29-37 p.Article in journal (Refereed) Published
Pharmaceuticals market is highly regulated, and it can be stated that prescription (legal or ethical) drugs have a status of substances in controlled circulation. Promotional activities are also under strict legislation, further burdened with ethical consideration and public scrutiny. Internet as liberal and hard to control medium brings entirely new sets of solutions and/or problems to pharmaceuticals market(ers).
Place, publisher, year, edition, pages
2009. no 1, 29-37 p.
marketing; pharmaceuticals; promotional mix; Internet promotion
IdentifiersURN: urn:nbn:se:hj:diva-29563OAI: oai:DiVA.org:hj-29563DiVA: diva2:908339