Marketing strategy in pharmaceutical sector : Flaws and improvement possibilities (Experience of Serbian Pharmaceutical Companies)

Pantelic, Darko

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Marketing strategy in pharmaceutical sector: Flaws and improvement possibilities (Experience of Serbian Pharmaceutical Companies)

Pantelic, Darko

2009 (English)In: Strategic Management, ISSN 1821-3448, Vol. 14, no 3, 42-53 p.Article in journal (Refereed) Published

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2009. Vol. 14, no 3, 42-53 p.

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Business Administration

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URN: urn:nbn:se:hj:diva-29562OAI: oai:DiVA.org:hj-29562DiVA: diva2:908336

Available from: 2016-03-02 Created: 2016-03-02 Last updated: 2016-03-02Bibliographically approved

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