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Pharmaceutical Market(ing): Theory and reality
University of Novi Sad, Faculty of Economics Subotica, Serbia.
University of Novi Sad, Faculty of Economics in Subotica, Serbia.
2010 (English)In: Theory, Methodology, Practice, ISSN 1589-3413, Vol. 6, no 2, 85-91 p.Article in journal (Refereed) Published
Abstract [en]

The pharmaceutical market represents one of the most dynamic and controversial markets. Its specific features are rooted in the specific nature of its products and in the complex interests of the main constituents of market demand. Finding ways to improve marketing practice in the pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing it with on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential for abuse and harm, as well as a high level of public scrutiny make pharmaceuticals one of the most challenging practices.

Place, publisher, year, edition, pages
2010. Vol. 6, no 2, 85-91 p.
Keyword [en]
pharmaceutical marketing; marketing; customers; market; analysis; market trends
National Category
Business Administration
URN: urn:nbn:se:hj:diva-29561OAI: diva2:908335
Available from: 2016-03-02 Created: 2016-03-02 Last updated: 2016-03-02Bibliographically approved

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