Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hedonic and functional shopping values and everyday product purchases: Findings from the Indian study
ESSCA, Hungary.
Portland State University, USA.
University of Zagreb, Croatia.
University of Novi Sad, Serbia.
Show others and affiliations
2010 (English)In: International Journal of Business Insights & Transformation, ISSN 0974-5874, Vol. 4, no 1, 65-70 p.Article in journal (Refereed) Published
Abstract [en]

The study aims to identify and analyse the Hedonic buying behaviour of customers in India and to understand the impact of culture on the buying behavior. Previous research has established that hedonism plays a strong role in luxury product purchases but every day product purchases have not been explored for Hedonic content. At the same time, culture also may make a difference in the buying behavior of a customer. An international group conducted a comparative research about the Hedonic, functional, social status, and image content of customers' purchases of six products: coffee, detergents, shampoo, orange juice, cellular phones and wrist watches, and also about the factors that might have an effect on it. This paper reports the results of the survey in India.

Place, publisher, year, edition, pages
2010. Vol. 4, no 1, 65-70 p.
Keyword [en]
Hedonism; Functional Values; Product Purchase
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-29560OAI: oai:DiVA.org:hj-29560DiVA: diva2:908329
Available from: 2016-03-02 Created: 2016-03-02 Last updated: 2016-03-02Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Pantelic, Darko
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 66 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf