Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing]
University of Novi Sad, Faculty of Economics, Subotica, Serbia.
2014 (Serbian)In: Ekonomski Pogledi, ISSN 1450-7951, Vol. 16, no 3, 235-250 p.Article in journal (Refereed) Published
Abstract [en]

The article looks into the fundamental principles of Web 2.0, on which social media are based. In addition, an overview is provided of the results of selected studies of the opinions of B2B organisations on the use of social media. The article's main objective is to acquaint marketers on B2B markets with the logic and advantages of using social media as a modern-day tool for interaction with the target market.

Place, publisher, year, edition, pages
2014. Vol. 16, no 3, 235-250 p.
Keyword [en]
B2B; marketing; Web 2.0; social media
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-29551OAI: oai:DiVA.org:hj-29551DiVA: diva2:908221
Available from: 2016-03-01 Created: 2016-03-01 Last updated: 2016-03-01Bibliographically approved

Open Access in DiVA

No full text

Other links

Fulltext

Search in DiVA

By author/editor
Pantelic, Darko
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 40 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf