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En månad med flyktingkrisen: En analys av Rädda Barnens och Sverige för UNHCR:s videomaterial på Facebook
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
One month with the migrant crisis : An analysis of Save the children’s and Sweden for UNHCR’s video material  on Facebook (Swedish)
Abstract [sv]

Den här uppsatsen undersökte hur medielogiken uttrycks i Rädda Barnens och Sverige för UNHCR:s videomaterial under flyktingkrisen september 2015. Då majoriteten av den medialiseringsrelaterade forskningen i Sverige har intresserat sig för partiledardebatter och politisk kommunikation finns det en kunskapslucka kring hur medielogiken formar andra sfärer i samhället. Denna studie avsåg att genom semiotisk analys och mulitmodal analys undersöka videomaterial i dessa två ideella organisationer, för att identifiera mediernas berättartekniker i dem. Sammanlagt analyserades fyra videoklipp i två ideella organisationers Facebook-sidor under september 2015 utifrån teorin om semiotik och medielogik. Två tydliga teman i videoklippen framträdde ur resultatet. Dessa benämnde vi som Flyktingkrisen som empati och Flyktingkrisen som verklighet. Ur dessa framkom fyra underteman. Dessa benämnde vi som dramatisering, dokumentering, reklamformat och nyhetsformat. Studiens resultat visade även att medielogiken personifiering förekommer starkt i samtliga av våra studieobjekt. Utifrån detta resultat kunde vi dra slutsatser kring genom vilka stereotyper personifieringen framkom i.  

Vår studie bidrar därmed till forskningsfältet med kunskap om stereotyper av flyktingar. I tidigare forskning av Ylva Brune (1998) urskiljs två sorters stereotyper av flyktingar: offer eller hot. Vidare menar Urban Ericsson (2001) att stereotypen den duktige flyktingen tenderar att förekomma i media endast på individnivå. I vårt material fann vi att en flykting gestaltades annorlunda än de stereotyper vi fann i vår tidigare forskning. Vi valde att kalla den här kategorin flyktingen som målmedveten då denne är fast besluten att ta sig fram trots omständigheterna. Vi fann även en icke tidigare dokumenterad framställning av flyktingar som likartad publiken när det gäller välfärdsbakgrund.

Abstract [sv]

The aim of this paper was to examine how media logic’s are expressed in Save the children’s and Sweden for UNHCR’s video material during the migrant crisis. Since the majority of the mediatization research in the Swedish context has focused on the party leaders and political communication, there is a lack of awareness regarding how media logic shapes other spheres in the community. This study’s objective was to examine video material through semiotic and multimodal analysis, to identify media logics. In total four videos from two nonprofit organizations, that were published in September 2015, were analyzed based on the understanding of media logics.  Two distinctive themes appeared in the results. These were titled migrant crisis as empathy and migrant crisis as reality.  From these, four subthemes appeared. These were titled dramatization, documentation, advertising formats and news format. The result shows that personalization occurs strongly in all of our study. 

Our study contributes to the research field with knowledge about stereotypes of refugees. We found a new kind of stereotype that we have chosen to call the determined refugee. The choice of name for this category is based on our interpretation of a refugee as determined to survive. In addition to the study’s contribution of how the representation of refugees among nonprofit organizations now take a new form, we also found a not previously documented representation of refugees like the crowd when it comes to the welfare background.  Our study contributes to knowledge about how mediatization is expressed in strategic communication.

Place, publisher, year, edition, pages
2016. , 61 p.
Keyword [sv]
flyktingkrisen, medialisering, ideella organisationer, semiotisk analys, multimodal analys, medielogik, mediatization, nonprofit organizations, semiotic analysis, multimodal analysis, media logics
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-29424ISRN: JU-HLK-MKA-1-20160031OAI: oai:DiVA.org:hj-29424DiVA: diva2:903787
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2016-02-17 Created: 2016-02-16 Last updated: 2016-02-17Bibliographically approved

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