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Formulation of marketing information and communication strategies in Taiwan tourism industry
National Chung Hsing University, Taiwan.
National Chung Hsing University, Taiwan.
Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, School of Engineering, JTH. Research area Industrial Production.
2015 (English)In: International Journal of Innovation and Learning, ISSN 1471-8197, E-ISSN 1741-8089, Vol. 18, no 2, 250-265 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important solutions from survey approach. For these six important solutions, marketing ICT strategies are formulated. The application of marketing ICT strategies can be used in other country's tourism industry and be adapted to other industries as well.

Place, publisher, year, edition, pages
InderScience Publishers, 2015. Vol. 18, no 2, 250-265 p.
Keyword [en]
tourism industry; information and communications technology; ICT strategy; information technology; Taiwan; mainland tourists; grey relational analysis; GRA; marketing strategy; interactive websites; electronic marketing; e-marketing; social networks; apps; Facebook; Twitter; 3D websites; virtual reality; tourism websites
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:hj:diva-28149DOI: 10.1504/IJIL.2015.070872Scopus ID: 2-s2.0-84938603649Local ID: JTHIndustriellISOAI: oai:DiVA.org:hj-28149DiVA: diva2:860068
Available from: 2015-10-09 Created: 2015-10-09 Last updated: 2015-10-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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