What Is So Special About Media Branding?: Peculiarities and Commonalities of a Growing Research Area 2015 (English)In: Handbook of Media Branding / [ed] Siegert; Förster; Chan-Olmsted; Ots, Heidelberg: Springer, 2015, 1, p. 1-8Chapter in book (Refereed)

Place, publisher, year, edition, pages

Heidelberg: Springer, 2015, 1. p. 1-8

Keywords [en]

Media firms, Marketing communications, Branding

National Category

Business Administration Media and Communications

Identifiers

URN: urn:nbn:se:hj:diva-27974DOI: 10.1007/978-3-319-18236-0ISBN: 978-3-319-18236-0 (print)ISBN: 978-3-319-18235-3 (print)OAI: oai:DiVA.org:hj-27974DiVA, id: diva2:854630

Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2025-01-31Bibliographically approved

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Publisher's full texthttp://www.springer.com/gp/book/9783319182353

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Ots, Mart

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