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What Is So Special About Media Branding?: Peculiarities and Commonalities of a Growing Research Area
University of Zurich.
University of Vienna.
University of Florida.
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-0301-9765
2015 (English)In: Handbook of Media Branding / [ed] Siegert; Förster; Chan-Olmsted; Ots, Heidelberg: Springer, 2015, 1, 1-8 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Heidelberg: Springer, 2015, 1. 1-8 p.
Keyword [en]
Media firms, Marketing communications, Branding
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-27974DOI: 10.1007/978-3-319-18236-0Local ID: IHHMMTCISISBN: 978-3-319-18236-0 (print)ISBN: 978-3-319-18235-3 (print)OAI: oai:DiVA.org:hj-27974DiVA: diva2:854630
Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2015-10-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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