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Handbook of Media Branding
University of Zurich.
University of Vienna.
University of Florida.
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-0301-9765
2015 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Heidelberg: Springer, 2015.
Keyword [en]
Branding, Media, Consumption, Marketing communications
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-27973DOI: 10.1007/978-3-319-18236-0Local ID: IHHMMTCIS, HLKMKVISISBN: 978-3-319-18235-3 (print)ISBN: 978-3-319-18236-0 (print)OAI: oai:DiVA.org:hj-27973DiVA: diva2:854625
Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2015-10-12Bibliographically approved

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Publisher's full texthttp://www.springer.com/gp/book/9783319182353

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CiteExportLink to record
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Citation style
  • apa
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  • modern-language-association-8th-edition
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