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Handbook of Media Branding
Siegert, Gabriele
University of Zurich.
Förster, Kati
University of Vienna.
Chan-Olmsted, Sylvia
University of Florida.
Ots, Mart
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
ORCID iD:
0000-0002-0301-9765
2015 (English)
Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Heidelberg: Springer, 2015.
Keyword [en]
Branding, Media, Consumption, Marketing communications
National Category
Business Administration Media and Communications
Identifiers
URN:
urn:nbn:se:hj:diva-27973
DOI:
10.1007/978-3-319-18236-0
Local ID: IHHMMTCIS, HLKMKVIS
ISBN:
978-3-319-18235-3 (print)
ISBN:
978-3-319-18236-0 (print)
OAI: oai:DiVA.org:hj-27973
DiVA, id:
diva2:854625
Available from:
2015-09-17
Created:
2015-09-17
Last updated:
2015-10-12
Bibliographically approved
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No full text in DiVA
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Publisher's full text
http://www.springer.com/gp/book/9783319182353
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Ots, Mart
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modern-language-association-8th-edition
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de-DE
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nn-NB
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v. 2.33.0
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Jönköping University
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Jönköping University Library