Handbook of Media Branding 2015 (English)Collection (editor) (Refereed)

Place, publisher, year, edition, pages

Heidelberg: Springer, 2015.

Keywords [en]

Branding, Media, Consumption, Marketing communications

National Category

Business Administration Media and Communications

Identifiers

URN: urn:nbn:se:hj:diva-27973DOI: 10.1007/978-3-319-18236-0ISBN: 978-3-319-18235-3 (print)ISBN: 978-3-319-18236-0 (print)OAI: oai:DiVA.org:hj-27973DiVA, id: diva2:854625

Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2025-01-31Bibliographically approved

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Other links

Publisher's full texthttp://www.springer.com/gp/book/9783319182353

Authority records

Ots, Mart

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Ots, Mart

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JIBS, Media, Management and Transformation Centre (MMTC)JIBS, Business AdministrationHLK, Media and Communication Studies

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Business AdministrationMedia and Communications

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