Handbook of Media Branding 2015 (English)Collection (editor) (Refereed)

Place, publisher, year, edition, pages

Heidelberg: Springer, 2015.

Keywords [en]

Branding, Media, Consumption, Marketing communications

National Category

Business Administration Media and Communications

Identifiers

URN: urn:nbn:se:hj:diva-27973DOI: 10.1007/978-3-319-18236-0Local ID: IHHMMTCIS, HLKMKVISISBN: 978-3-319-18235-3 (print)ISBN: 978-3-319-18236-0 (print)OAI: oai:DiVA.org:hj-27973DiVA, id: diva2:854625

Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2015-10-12Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full texthttp://www.springer.com/gp/book/9783319182353

Authority records BETA

Ots, Mart

Search in DiVA

By author/editor

Ots, Mart

By organisation

JIBS, Media, Management and Transformation Centre (MMTC)JIBS, Business AdministrationHLK, Media and Communication Studies

On the subject

Business AdministrationMedia and Communications

Search outside of DiVA

GoogleGoogle ScholarTotal: 347 hits