Handbook of Media Branding

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Handbook of Media Branding

Siegert, Gabriele

University of Zurich.

Förster, Kati

University of Vienna.

Chan-Olmsted, Sylvia

University of Florida.

Ots, Mart

Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-0301-9765

2015 (English)Collection (editor) (Refereed)

Place, publisher, year, edition, pages

Heidelberg: Springer, 2015.

Keyword [en]

Branding, Media, Consumption, Marketing communications

National Category

Business Administration Media and Communications

Identifiers

URN: urn:nbn:se:hj:diva-27973DOI: 10.1007/978-3-319-18236-0Local ID: IHHMMTCIS, HLKMKVISISBN: 978-3-319-18235-3 (print)ISBN: 978-3-319-18236-0 (print)OAI: oai:DiVA.org:hj-27973DiVA: diva2:854625

Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2015-10-12Bibliographically approved

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