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Outcomes of e-commerce adoption within Swedish SME: A SME performance perspective
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis [Artistic work]
Abstract [en]

Problem: Former research focuses a lot on adoption factors, to answer which factors do SMEs consider but not to focus on the outcomes of adopting e-commerce to your business. The question is, if SMEs that are not using e-commerce fall behind in the development of their growth when compared to others that have applied e-commerce in their strategy. Despite that there has been an increasing amount of literature on SME performance over the last couple of years, big gaps regarding understanding the outcomes of e-commerce adoption remains.

Purpose: The purpose of this study is to extend the current existing research, by bringing an understanding of the outcomes of e-commerce adoption within Swedish SMEs in the retailing industry with no more than 249 employees.

Method: The study was conducted through a qualitative method with an abductive approach. The qualitative technique used was semi-structured interviews on five Swedish SMEs within the retailing industry that was questioned how their businesses have been influenced by the e-commerce adoption in forms of organizational processes, success factors and drivers and barriers.

Results: The findings from the empirical results showed regarding organizational processes that Swedish SMEs do not always reduce their costs of an e-commerce adoption since it is a complex and risk-taking process where security must be dealt with, which means high investment costs. Furthermore, Swedish SMEs increase their visability to a national level and reach a wider segment. Serving customers easier was another outcome of e-commerce adoption followed by improved customer service and closer customer relationships. Regarding drivers and barriers the findings showed that penetration, cost reduction and expansion are the biggest drivers for adopting e- commerce followed by keeping up with digitalization. Furthermore, the identified barriers are fraud and security implementation costs that were a common experience among the Swedish SMEs. The finding showed that the success of the adoptions of e- commerce are a good content of the e-commerce and control, and convenience have developed from a success factor to a driving factor in today's market. 

Place, publisher, year, edition, pages
2015. , 65 p.
Series
JIBS Dissertation Series, ISSN 1403-0470
Keyword [en]
e-commerce, Adoption, Performance, Outcomes
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-27578ISRN: JU-IHH-FÖA-2-20150026OAI: oai:DiVA.org:hj-27578DiVA: diva2:840623
Subject / course
IHH, Business Administration
Supervisors
Available from: 2015-07-10 Created: 2015-07-08 Last updated: 2015-07-10Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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