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CORPORATE BRAND MANAGEMENT: A COMPARATIVE STUDY BETWEEN TWO SUBSIDIARIES OF AN ONLINE COMPANY OPERATING IN SWEDEN AND SWITZERLAND, AND THEIR ALLOWANCE TO ADAPT THEIR CORPORATE BRANDING STRATEGY TO THE LOCAL MARKET
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 71 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-27552ISRN: JU-IHH-FÖA-2-20150154OAI: oai:DiVA.org:hj-27552DiVA: diva2:839688
External cooperation
Johanna Rickardsson
Subject / course
IHH, Business Administration
Presentation
2015-05-11, 17:22 (English)
Supervisors
Examiners
Available from: 2015-08-03 Created: 2015-07-03 Last updated: 2015-08-03Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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