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Air Cargo Capacity Management - A Network Perspective
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management.
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Although air cargo services face continuous growth, problems regarding generating adequate

profit levels exist. As air cargo capacity reservation and utilization (ACCRU)

represents a fundamental revenue source, it has gained increasing attention from scholars

in recent years, but primarily from an isolated single-actor perspective with investigations

about capacity contract options or mathematical optimization models. These

limit knowledge and understanding of interconnections between logistics firms involved

and of related effects in terms of opportunities and constraints, considering ACCRU as

a primary result from logistics outsourcing. However, as discovered through the abductive

research process, the simplicity of the existing logistics triad insufficiently covers

the actor complexity inherent in ACCRU due to a multi-tiered logistics outsourcing

structure, which is why the model requires extension. Thus, the purpose of this study is

to apply the industrial network approach to the context of ACCRU to extend the logistics

triad and explore resultant opportunities and constraints for the focal actors involved,

the logistics intermediary firms (LIFs) and airlines. Ultimately, the study seeks

to enhance knowledge and understanding of interdependencies and interconnections of

actors involved in ACCRU to facilitate better decision-making and capacity management.

To fulfill the purpose, a qualitative, cross-sectional, multiple case study strategy based

on abduction is applied in this research. Empirical data is collected from eight cases, selected

through snowball sampling, in form of semi-structured interviews, observations,

and documents.

This study is one of the first attempts to investigate ACCRU from a qualitative, rather

relational dyad-network perspective by applying the industrial network approach. In this

regard, this thesis develops a two-step extension of the logistics triad within the context

of ACCRU. Building on Snehota and Håkansson’s (1995) Actor-Resource-Activity

(ARA) model, the main actor bonds, resource ties, and activity links prevailing in the

specific context of ACCRU are identified. The findings demonstrate that a complex

multi-tiered logistics outsourcing structure dominates in the phenomenon under study,

with inherent interconnections and interdependencies that generate similar, contrary,

and double-faced effects for LIFs and airlines simultaneously. Despite the reciprocal

dependence between the actors, unequal orientations coupled with egocentric behavior

complicate their capacity management. Consequently, by shedding new light on

ACCRU, this study enhances awareness and understanding of interconnections between

actors involved and resultant effects in terms of opportunities and constraints to facilitate

improving future capacity management.

Place, publisher, year, edition, pages
2015. , 65 p.
Keyword [en]
Air cargo capacity management, industrial network approach, ARA model, logistics triad, logistics outsourcing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-27354ISRN: JU-IHH-FÖA-2-20150019OAI: oai:DiVA.org:hj-27354DiVA: diva2:824149
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2015-06-30 Created: 2015-06-20 Last updated: 2015-06-30Bibliographically approved

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