Humor in TV-advertisement : Perceptions of different age groups

Trapp, André; Björkman, Gustav

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Humor in TV-advertisement: Perceptions of different age groups

Trapp, André

Jönköping University, Jönköping International Business School.

Björkman, Gustav

Jönköping University, Jönköping International Business School.

2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2015.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-27230ISRN: JU-IHH-FÖA-2-20150086OAI: oai:DiVA.org:hj-27230DiVA, id: diva2:821918

Subject / course

IHH, Business Administration

Supervisors

Löfgren, Angelika

Examiners

Berndt, Adele

Available from: 2015-07-30 Created: 2015-06-15 Last updated: 2015-07-30Bibliographically approved

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No full text in DiVA

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