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Corporate brand: structural equation modelling
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Monash University, Australia.
2015 (English)In: Corporate Branding: Areas, arenas and approaches / [ed] T. C. Melewar, S. F. Syed Alwi, London: Routledge, 2015, p. 169-191Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Routledge, 2015. p. 169-191
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Business Administration
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URN: urn:nbn:se:hj:diva-27127Local ID: IHHMMTCISISBN: 978-0-415-72111-0 (print)ISBN: 978-0-415-72112-7 (print)OAI: oai:DiVA.org:hj-27127DiVA, id: diva2:820021
Available from: 2015-06-11 Created: 2015-06-11 Last updated: 2015-11-24Bibliographically approved

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Anisimova, Tatiana

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