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Användarvänlighet inom webb: Kritiska framgångsfaktorer för ett lokalt nystartat företag
Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Usability in web : Critical success factors for a local startup company (English)
Abstract [en]

Purpose – The purpose of this work is to create a user-friendly website that is tailored to its target audience. We will also develop success factors critical to the design of a user-friendly website for a local start-up company. Background – In today’s society it is important for companies to have a corporate website, or at least have a presence on the web, in order to fully establish itself as a competitor on the market and, above all, to communicate with their customers. Having a user-friendly website is a step towards retaining and capturing customers. However, usability may be difficult to define and interaction design is a relatively new topic. Method – In order to fulfil the purpose of the study, and answer its questions, we have chosen to perform an interview with the company Nicklasson Fiskeri AB, as well as to perform paper prototype testing on the website we design. A literature review was also conducted, concentrating on user experience, ease of use, usability principles, etc. We followed the design process "A simple life cycle model for interaction design" in the development of our own design for Victoria Fisk's website. Findings – Based on the collected empirical data and literature, we present three success factors that can affect the design of a user-friendly website for a local start-up company. These are efficiency, trust and clarity. Implications – The results we achieved indicates that there are clear guidelines to follow when creating user-friendly websites. These should be followed whether the site belongs to a large or small company, established or new. The factors we have developed may advantageously be used by newly established local companies.

Place, publisher, year, edition, pages
2015. , 51 p.
Keyword [en]
Usability, user experience, web design
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:hj:diva-27083ISRN: JU-JTH-IKA-1-20150002OAI: oai:DiVA.org:hj-27083DiVA: diva2:819371
External cooperation
Nicklasson Fiskeri AB
Subject / course
JTH, Informatics
Supervisors
Examiners
Available from: 2015-06-11 Created: 2015-06-10 Last updated: 2015-06-11Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf