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Supporters evaluation of brand extensions: The case of ice hockey team HV71
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
brand extensions, evaluation of brand extensions
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-27014ISRN: JU-IHH-FÖA-2-20150112OAI: oai:DiVA.org:hj-27014DiVA: diva2:818362
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2015-06-30 Created: 2015-06-08 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

attachment(1390 kB)50 downloads
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File name ATTACHMENT01.pdfFile size 1390 kBChecksum SHA-512
87ecdce22fcd06f774b97fce13934543a452bfbddf3b41b9799847e4453ee66b9027e652103c16f61a36ba5b077f220d293cb16024404eef7a2907237c4ce6c0
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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
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