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Product Line Extensions in the Durable Goods Sector: An Empirical Study on the Effects of the Introduction of a Low-End Chainsaw Product Line into German Hardware Stores Using the Example of the Husqvarna Group.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 159 p.
Keyword [en]
brand extension, product line extension, price-quality relation, store image, brand recogni-tion, brand dilution, brand equity
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-26827ISRN: JU-IHH-FÖA-2-20150131OAI: oai:DiVA.org:hj-26827DiVA: diva2:815005
Presentation
2015-05-19, 19:30 (English)
Supervisors
Examiners
Available from: 2015-06-26 Created: 2015-05-28 Last updated: 2015-06-26Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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