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Cross-culture study of the use of social media in Sweden and China
Feng, Kaiqi
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
He, Qiuhang
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Li, Ang
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2015. , p. 62
Keywords [en]
social media; consumer behavior;launching a brand
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:hj:diva-26823
ISRN: JU-IHH-FÖA-1-20150331
OAI: oai:DiVA.org:hj-26823
DiVA, id:
diva2:814992
Subject / course
IHH, Business Administration
Supervisors
Björling, Maxmikael Wilde
Examiners
Melander, Anders
Available from:
2015-06-04
Created:
2015-05-28
Last updated:
2017-06-09
Bibliographically approved
Open Access in DiVA
fulltext
(813 kB)
1363 downloads
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FULLTEXT02.pdf
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813 kB
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f7abc9b37bac9fe31eccc3179864249176ae935e2912d793d0aa55933513cdb6f561b8572789f02cc4589abe63d4e771187b0d412f0d722bb4161322b8018312
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Total: 1363 downloads
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
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