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Implementing CRM in an organisation
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0002-6633-632X
2014 (English)In: Relationship Marketing and Customer Relationship Management / [ed] Adele Berndt and Madele Tait, Cape Town, South Africa: Juta Publishers, 2014, 3, p. 195-2210Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cape Town, South Africa: Juta Publishers, 2014, 3. p. 195-2210
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Business Administration
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URN: urn:nbn:se:hj:diva-26670ISBN: 9781485102649 (print)OAI: oai:DiVA.org:hj-26670DiVA, id: diva2:813053
Available from: 2015-05-21 Created: 2015-05-21 Last updated: 2015-05-21Bibliographically approved

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Berndt, Adele

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