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Celebrity Endorsement's Impact on Brand Image and Sales: A Case Study on Volvo Cars Sweden
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015.
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Business Administration
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URN: urn:nbn:se:hj:diva-26654ISRN: JU-IHH-FÖA-1-20150020OAI: oai:DiVA.org:hj-26654DiVA, id: diva2:812912
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IHH, Business Administration
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Available from: 2015-06-08 Created: 2015-05-20 Last updated: 2015-06-08Bibliographically approved

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fulltext(1005 kB)46308 downloads
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CiteExportLink to record
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  • apa
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  • de-DE
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