Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How Micro Retailers Remain Competitive and Successful: A Case Study of Våran Kåk
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The competitive environment in today’s retail industry, with large corporations as well as increased competition from e-commerce, has resulted in the share of sales of micro retailers declining and their competitive position weakened in relation to the larger organisations. However, there are still micro retailers that have been able to stay successful.

This thesis has implemented an in-depth case study of Våran Kåk, a micro retailer within the apparel sector in Jönköping. Våran Kåk has been able to remain successful despite the increased competition within their industry. The empirical investigation consists of interviews conducted with a manager as well as an employee at Våran Kåk, mystery shops and observations in order to gain an understanding of what makes them successful.

The research resulted in a model for successful micro retailers, describing how micro retailers can remain successful and competitive in the tough market climate by giving good perceived service, building profitable relationships and having their customers remain loyal.

Place, publisher, year, edition, pages
2015. , 45 p.
Keyword [en]
Service management, relationship marketing, customer loyalty, micro retailer, apparel
Keyword [sv]
Våran Kåk
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-26548ISRN: JU-IHH-FÖA-1-20150036OAI: oai:DiVA.org:hj-26548DiVA: diva2:811522
Subject / course
IHH, Business Administration
Examiners
Available from: 2015-06-09 Created: 2015-05-12 Last updated: 2015-06-09Bibliographically approved

Open Access in DiVA

How Micro Retailers Remain Competitive and Successful: A Case Study of Våran Kåk(620 kB)85 downloads
File information
File name ATTACHMENT01.pdfFile size 620 kBChecksum SHA-512
847d1c80a4af01e579e055647a4d535a9d0eaa7abdb80170bc63b7d1162e1464090f76ea889efc380903f6732f58f6e316289dd62158431c07afa2df3bb9039d
Type attachmentMimetype application/pdf

By organisation
JIBS, Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 98 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf