This article deals with creativity in practice and reveals the complex web of knowledge and skills that are in the things we create. Immaterial values such as traditions, memories and intentions are made visible. Also dimensions from the philosophy of knowledge are revealed: reflective judgement, aesthetic sensitivity and accountability for doing good work. The epistemology of the article is based on the theory of hermeneutic experience and empirical examples are gathered from the author's book Ting in motion - the design process (2012).