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Context-based Ontology-driven Recommendation Strategies for Tourism in Ubiquitous Computing
CUIIUC, Changzhou University, Changzhou, People’s Republic of China.
Jönköping University, School of Engineering, JTH. Research area Information Engineering.
CUIIUC, Changzhou University, Changzhou, People’s Republic of China.
CUIIUC, Changzhou University, Changzhou, People’s Republic of China.
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2014 (English)In: Wireless personal communications, ISSN 0929-6212, E-ISSN 1572-834X, Vol. 76, no 4, 731-745 p.Article in journal (Refereed) Published
Abstract [en]

Tourism is an information-intensive business. At present, there are a lot of information and tourism resources available on the internet that lead to low searching efficiency and effectiveness, the user may get too many seeking results but not related to his interest, or few results than his expected. The user can know clearly what he wants, but sometime the user doesn't know what kind information he needs. User's demand can be formulated as direct demand and potential preference. At the same time, the study shows that there is strong relationship between the traveler's potential preference and the characteristics of tourism resources. In order to solve the information overload challenge, recommendation services are increasingly emerging. Currently, recommendation methods focus on dealing with personalized matching based on the user preference. However, these methods skip the user's direct demand. In this paper, we propose ontology-driven recommendation strategies based on user's context. The strategies use ontology to describe and integrate tourism resources, achieve the goal of associating user's direct needs and his potential preference as the context in recommendation. Moreover, theoretical analysis and experiments show that the proposed approach is feasible, the results of the evaluation are discussed.

Place, publisher, year, edition, pages
2014. Vol. 76, no 4, 731-745 p.
Keyword [en]
Context, Ontology, Recommendation, Tourism, Ubiquitous computing
National Category
Telecommunications
Identifiers
URN: urn:nbn:se:hj:diva-25914DOI: 10.1007/s11277-013-1550-9ISI: 000336290200006Scopus ID: 2-s2.0-84901749110Local ID: JTHInformationsteknikISOAI: oai:DiVA.org:hj-25914DiVA: diva2:789249
Available from: 2015-02-18 Created: 2015-02-18 Last updated: 2016-11-25Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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