We explore the process of entrepreneurial exit in a sample of five family firm portfolios from Pakistan. Our aim is to understand how entrepreneurial exit occurs in family firm portfolios and why family firm owners exit from some satellites and not from others. The emergent insights of this study through observing total number of 25 exits, portrays that due to emotional depth family firm owners manifest a strong attachment toward their core business and refrain from exiting from it. This tendency persists across generations. By doing so, family firm owners tend to exit from satellites, regardless to the fact that they are successful or not, to save the core business. Furthermore, they are more likely to exit from satellites ventured with external parties, not directly managed by the family and/or founded by distant relatives.