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Determinants of Mobile Telecommunication Adoption in Kurdistan
Seoul National University.
Sogang University.ORCID iD: 0000-0002-7902-4683
2013 (English)In: International Journal of Communication, ISSN 1932-8036, Vol. 7, 2285-2311 p.Article in journal (Refereed) Published
Abstract [en]

This study analyzes Kurdistan’s potential for effectively using mobile telecommunication. It identifies key factors determining the adoption of mobile telecommunication service. A conceptual model is specified, and several hypotheses are tested with a sample of 1,458 Kurdish mobile phone users in 2010. A discrete choice methodology is used to test two models of mobile telecommunication acceptance: choice of service providers and usage pattern. The results indicate that Korek is the favorite service provider in the Kurdistan region of Iraq, and the subscribers mostly use the service for work purposes. The findings have implications for competition in the market and flows of investment resources to targeted market segments with potential expansion.

Place, publisher, year, edition, pages
2013. Vol. 7, 2285-2311 p.
Keyword [en]
multinomial logit model, mobile telecommunication, technology adoption, service providers, Kurdistan, Iraq
National Category
Economics
Identifiers
URN: urn:nbn:se:hj:diva-24654ISI: 000335007300001OAI: oai:DiVA.org:hj-24654DiVA: diva2:743742
Available from: 2014-09-05 Created: 2014-09-05 Last updated: 2016-01-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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