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Popular Music in Audio-Visual Advertising: A Study of the Roles and Functions of Lyrics in TV-Commercials
Anisimova, Tatiana
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Müllern, Tomas
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
ORCID iD:
0000-0002-0514-6194
Plachkova, Tonya
Jönköping University, Jönköping International Business School.
2014 (English)
In:
Advances in social sciences research journal, ISSN 2055-0286, Vol. 1, no 5, p. 8-21
Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2014. Vol. 1, no 5, p. 8-21
National Category
Social Sciences Economics and Business
Identifiers
URN:
urn:nbn:se:hj:diva-24332
DOI:
10.14738/assrj.15.268
OAI: oai:DiVA.org:hj-24332
DiVA, id:
diva2:737604
Available from:
2014-08-13
Created:
2014-08-13
Last updated:
2022-10-25
Bibliographically approved
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4111 downloads
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FULLTEXT01.pdf
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74b2b4ba76244496c5a60005bfcdc57b2776852a27b1ba8901b0f130380647c46b3823ab7d19568a7cb3535f484717dd54aec57323c0e6f5483689bea872e29e
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Anisimova, Tatiana
Müllern, Tomas
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modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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