The purpose of this study is to identify and classify supply chain decisions, which havecritical roles in new product development. Supply chain management completes themissing part of the new product development puzzle and provides a holistic view onvarious operational aspects such as on-time product launch, capacity utilization,inventory management, and accurate order processing. Findings of this study arepresented in a conceptual framework. Identified supply chain decisions are classified ina generic new product development model based on the main logistics drivers such assupply, manufacturing planning and control and transportation, to increase theunderstanding about role of different logistics drivers in different phases of new productdevelopment.