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Using Binary Logit Model to Develop the Target Consumer’s Differentiation Standards for the Marketing Activities in Tea Retailers Sales Observation Method
National Chung Hsing University, 250, Kuo Kuang Road, Taichung City 402, Taiwan.
National Chung Hsing University, 250, Kuo Kuang Road, Taichung City 402, Taiwan.
Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, School of Engineering, JTH. Research area Industrial Production.
2014 (English)In: International Journal of Innovation and Learning, ISSN 1471-8197, E-ISSN 1741-8089, Vol. 15, no 4, p. 432-446Article in journal (Refereed) Published
Abstract [en]

The purpose of this research is to use binary logit model (BLM) to find out what kind of customer would be interested in certain types of marketingactivities in order to form the standards of sales observation model (SOM). A questionnaire, composed by demographic variables, lifestyle, and themarketing activities of two well-known tea retailers in Taiwan, has been used for data collection. The standards of SOM serve as a kind of innovation in the field of customer behaviour. It is a useful skill for learning because it helps the salesperson to reach target customers more easily .Copyright © 2014 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
2014. Vol. 15, no 4, p. 432-446
Keywords [en]
Binary logit model, BLM, Innovation, Learning, Marketing activities, Sales observation method, Taiwan, Tea retailers
National Category
Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:hj:diva-24296DOI: 10.1504/IJIL.2014.062478Scopus ID: 2-s2.0-84902298659Local ID: JTHIndustriellISOAI: oai:DiVA.org:hj-24296DiVA, id: diva2:736299
Available from: 2014-08-06 Created: 2014-08-06 Last updated: 2017-12-05Bibliographically approved

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Hilletofth, Per

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