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The magnitude and political justification of VAT as an indirect media subsidy: A three-country comparison
Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-0301-9765
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2014 (English)Conference paper, Published paper (Refereed)
Abstract [en]

While direct media subsidy schemes are under increasing pressure in media markets across the world the role of indirect tools, such as media taxation, is coming into focus. This paper studies the development of VAT as an indirect subsidy to the press. It does this through three longitudinal case studies of newspaper VAT development in Finland, Sweden and Norway. Though the states officially rarely acknowledge the value of the VAT benefits for the newspaper industry, this paper demonstrates how indirect subsidies have continued to grow in economic importance despite decreasing newspaper circulation. The paper suggests that this development is in line with a general move of the Nordic media systems toward the liberal model. 

Through a cross-country comparison of the differences in policy outcomes and their antecedents, the analysis identifies the role of two influential drivers – the driver for additional state revenues, and the driver for platform neutral solutions that promotes fair competition and innovation in the area of cultural products.

Place, publisher, year, edition, pages
2014.
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-23810OAI: oai:DiVA.org:hj-23810DiVA: diva2:717902
Conference
11th World media economics and management Conference, 12-16 May 2014, Rio de Janeiro
Available from: 2014-05-19 Created: 2014-05-19 Last updated: 2015-08-20

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf