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“Tell new media that old media combined have about 80 million viewers right now”: A study about the social media impact on Swedish newspaper journalism
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of the research is to investigate the impacts of social media on journalism. These aspects were investigated by interviewing journalists, working at Swedish newspapers. The areas covered was (1) personal information, covering personal social me-dia use as well the utilization of their employer. (2) Impact of social media on journalism, covering the use of social media in the execution of their work, perceived drawbacks and the importance of nonprofessional users. (3) Online versus offline content covering the as-pects of altering between the web-based online medium and the offline paper based news-paper and what the implications are in terms of news content. The focus of the research is Twitter and Facebook.

Background: The introduction of social media has created a new venue for news input, locally, nationwide and globally. Research has shown that the actual usage of other imple-mented interactive features is limited from the newspaper reader´s perspective. But the structure of Facebook and Twitter makes it possible for fast information transfer. The ma-jority of these users are nonprofessional journalists, providing user generated content in the form of knowledge and information.

Frame of reference: The theoretical framework of the thesis consists mainly of theory de-scribing what social media is and different functionality of various social media. The main contribution is the Social media design framework provided by Hansen, Shneiderman & Smith (2011), additionally providing a basis of usage of different social media. Secondly, re-search by Anders O. Larsson and others provide a basis for insights about online journal-ism in the aspects of utilization and appreciation of interactive features on newspapers from the newspaper perspective and the reader’s perspective.

Methodology: The primary date was collected through semi structured interviews with journalists with different degree of experiences concerning the use Twitter and Facebook in the context of journalistic work as well as privately. The secondary data was collected through relevant literature. Content analysis was performed in order to extract relevant in-formation from the qualitative data collection.

Conclusion: The conclusions of the thesis indicate that the journalists views Twitter and Facebook as just another mean for execution of journalistic work. If applying traditional journalistic principles, credible information and users will be found. This will provide use-ful news input. Secondly, Facebook provide more credible users because of its representa-tion of real life relations. On Twitter you have to establish credible relationships. The find-ings further indicate that a well-developed IS/IT strategy and supporting business model is beneficiary for journalistic utilization of Twitter and Facebook.

Place, publisher, year, edition, pages
2014. , p. 59
Keywords [en]
Informatics, Social Media, Journalism, Online journalism, Twitter, Facebook
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hj:diva-23647OAI: oai:DiVA.org:hj-23647DiVA, id: diva2:707879
Subject / course
IHH, Informatics
Supervisors
Examiners
Available from: 2014-04-15 Created: 2014-03-25 Last updated: 2014-04-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf