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Promoting digital media literacy through magazines
University of Canberra.
University of Canberra.
2013 (English)Conference paper (Other academic)
Abstract [en]

Many investigations into improving levels of digital media literacy have focused on the technology itself and the skill level of users. Traditional media has long been a source of information for people and yet little investigation has been conducted into using traditional media such as magazines for improving digital media literacy levels in a non-intrusive way. As traditional media is still an important way to disseminate information and while Australians continue to be high consumers of print magazines, it seemed a logical progression to investigate as a starting point whether technology is discussed or visually present within the pages of some of our highest circulating magazines. The focus of this paper is on a Nintendo advertorial printed in The Australian Women’s Weekly (AWW) in November 2010. The advertorial offered insights into six Australian womens’ experiences of using a Nintendo during a demonstration day. Combining aspects of digital media literacy with potential literacy tools of magazines, this paper considers the advertorial as part of a non-intrusive educative approach to increasing digital media literacy through promotional messages.

Place, publisher, year, edition, pages
2013.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-23532OAI: oai:DiVA.org:hj-23532DiVA: diva2:699093
Conference
2013 ANZCA Annual Scientific Meeting, 4-8 May 2013, Melbourne
Available from: 2014-02-26 Created: 2014-02-26 Last updated: 2014-02-26Bibliographically approved

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http://www.anzca.net/component/docman/doc_download/679-anzca-2013-rickard-and-anisimova.html

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Anisimova, Tatiana
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
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Output format
  • html
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  • asciidoc
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