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Hästsport i dagspressen: En studie av hästsportens representation och framställning i svenska dagstidningar
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Equestrian sports in the daily press : A study of the representation and depiction of equestrian sports in Swedish daily newspapers (English)
Abstract [sv]

Uppsatsen nedan är baserad på en kvantitativ och en kvalitativ undersökning med syfte att kartläggaolika sporters, med fokus på hästsport, representation och framställning under en fyraveckorsperiod2012 i två av Sveriges största dagstidningar. Vi ansåg det viktigt att genomföra den här undersökningenför att se om fördomarna kring bristen på representation av hästsport i media har någongrund, samt om mediestormen kring Rolf-Göran Bengtssons Jerringpris gav någon efterverkan förhästsportens representation.Först genomfördes den kvantitativa studien där över 1 100 artiklar analyserades. Den kvalitativastudien följde där fyra reportage valdes ut för vidare analys. Reportagen behandlade de tre mestomskrivna sporterna samt hästsport. Reportagen analyserades och jämfördes i hopp om att finnamönster med likheter eller skillnader. De viktigaste fynden inkluderar bland annat att det skrevsflest hästsportsartiklar veckan då Göteborg Horse Show pågick, men under den sista undersökningsveckanskrevs inga alls.

Abstract [en]

The following essay is based on a quantitative as well as a qualitative study with the aim ofmapping out the representation and depiction of different sports, with focus on equestriansports, in two of Sweden’s largest daily newspapers during a time period of four weeksin 2012. We considered it important to see if there was any ground for the prejudicesabout the lack of representation of equestrian sports in the media, and we also wanted tosee if the media storm following Rolf-Göran Bengtsson’s win of Jerringpriset in any wayaffected the sport’s representation.First, the quantitative study was executed with over 1 100 articles analyzed. The qualitativestudy followed where four reports were selected for further investigation. These coveredthe three sports most written about as well as the equestrian sports. They were analyzedand compared in order to locate patterns of resemblance or difference. One of the mostimportant finds was that the majority of the articles in the quantitative study about equestriansports were written during the week of Gothenburg Horse Show while there were noarticles written about said sport during the final week of the study.

Place, publisher, year, edition, pages
2013. , 39 p.
Keyword [en]
Sports journalism, equestrian sports, news evaluation, Aftonbladet, Dagens Nyheter, Jerringpriset, Gothenburg Horse Show
Keyword [sv]
sportjournalistik, hästsport, nyhetsvärdering, Aftonbladet, Dagens Nyheter, Jerringpriset, Göteborg Horse Show
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-23468OAI: oai:DiVA.org:hj-23468DiVA: diva2:696093
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2014-02-26 Created: 2014-02-12 Last updated: 2014-02-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
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  • Other locale
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Output format
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