Dark Humour : and its use in advertising: perceptions of generation Y

Andersson, Lisa; Rosén, Ida

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Dark Humour: and its use in advertising: perceptions of generation Y

Andersson, Lisa

Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.

Rosén, Ida

Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.

2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2013.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-21251OAI: oai:DiVA.org:hj-21251DiVA, id: diva2:623760

Subject / course

IHH, Business Administration

Supervisors

Berndt, Adele, Associate Professor

Examiners

Inwinkl, Petra

Available from: 2013-06-24 Created: 2013-05-28 Last updated: 2013-06-24Bibliographically approved

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