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Towards a new model of strategy-making as serious play
International Institute for Management Development (IMD), Switzerland.
1999 (English)In: European Management Journal, ISSN 0263-2373, Vol. 17, no 4, 348-355 p.Article in journal (Refereed) Published
Abstract [en]

A new model of strategy-making as play is presented in response to increasing calls for a deeper theory of strategy-making. First an elaboration of the construct of strategic imagination is offered, describing three distinct, but interrelated forms of imagination: descriptive, creative, and challenging. Strategic Imagination is defined as an emergent property of a complex interplay between the three kinds of imagination. Then, extending the work of the planning and design schools, the model describes the complex social dynamic of strategy-making itself. Applying the notion of play from anthropology and cognitive development, the strategy-making process is described as a three-phase play process. The three phases, constructing to stimulate new ideas, story telling to share meaning, and deep engagement to assimilate new directions, are described. Finally some directions for strategy-making practice improvement are offered.

Place, publisher, year, edition, pages
1999. Vol. 17, no 4, 348-355 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-20507DOI: 10.1016/S0263-2373(99)00015-8OAI: oai:DiVA.org:hj-20507DiVA: diva2:605549
Available from: 2013-02-14 Created: 2013-02-14 Last updated: 2013-02-14Bibliographically approved

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