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Images of strategy
Imagination Lab, Lausanne, Switzerland.
2003 (English)In: European Management Journal, ISSN 0263-2373, Vol. 21, no 1, 69-78 p.Article in journal (Refereed) Published
Abstract [en]

Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people's understanding of their organization and its strategy. © 2003 Elsevier Science Ltd. All rights reserved.

Place, publisher, year, edition, pages
2003. Vol. 21, no 1, 69-78 p.
Keyword [en]
Imagery, Multimodal, Organizational strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-20505DOI: 10.1016/S0263-2373(02)00153-6OAI: oai:DiVA.org:hj-20505DiVA: diva2:605397
Available from: 2013-02-14 Created: 2013-02-14 Last updated: 2013-02-14Bibliographically approved

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Roos, Johan
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CiteExportLink to record
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Citation style
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