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Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0002-6633-632X
2012 (English)In: Marketing Research / [ed] Adele Berndt and Danie Petzer, Cape Town: Pearson Education , 2012, 201-214 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cape Town: Pearson Education , 2012. 201-214 p.
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Business Administration
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URN: urn:nbn:se:hj:diva-20397ISBN: 9781770259812 (print)OAI: oai:DiVA.org:hj-20397DiVA: diva2:600050
Available from: 2013-01-23 Created: 2013-01-23 Last updated: 2015-03-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf