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Evaluating the Readability of Marketing Research textbooks: An International Comparison
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6633-632X
University of Arkansas at Little Rock, Arkansas, USA.
2016 (English)In: Thriving in a new world economy: proceedings of the 2012 World Marketing Congress/ Cultural Perspectives in Marketing Conference / [ed] Kirk Plangger, Cham: Springer, 2016, p. 247-247Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Cham: Springer, 2016. p. 247-247
Series
Developments in Marketing Science, ISSN 2363-6173
Keywords [en]
Marketing research, readability
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-20325DOI: 10.1007/978-3-319-24148-7_74ISI: 000378055100073ISBN: 978-3-319-24148-7 (print)ISBN: 978-3-319-24146-3 (print)OAI: oai:DiVA.org:hj-20325DiVA, id: diva2:599741
Conference
2012 AMS Cultural Perspectives in Marketing, Ruston, LA, USA August 28-September 1
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2017-02-07Bibliographically approved

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Berndt, Adele

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