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Business-to-Business Marketing (B2B)
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0002-6633-632X
2012 (English)In: Relationship Marketing and Customer Relationship Management B2B marketing / [ed] Adele Berndt and Madele Tait, Cape Town, South Africa: Juta , 2012, 2nd, p. 123-136Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cape Town, South Africa: Juta , 2012, 2nd. p. 123-136
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Business Administration
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URN: urn:nbn:se:hj:diva-20318ISBN: 9780702186875 (print)OAI: oai:DiVA.org:hj-20318DiVA, id: diva2:599716
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2015-03-25Bibliographically approved

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Berndt, Adele

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