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Magazine Publishers Embracing New Media: Exploring their capabilities and decision making logic
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-5836-577X
Lapeenranta University of Technology, Finland.
Lapeenranta University of Technology, Finland.
2012 (English)In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 9, no 2, 97-114 p.Article in journal (Refereed) Published
Abstract [en]

During the last decade, new technologies, such as the Internet, mobile phones and more recently the new reading devices, have posed new challenges for the magazine publishing industry and will continue to do so. Here we explore commonalities among magazine publishers in the forefront of integrating new media into their businesses. We approach this by combining two streams of management literature: dynamic capabilities and decision making. A case study of four innovative magazine publishers has been conducted where the practices related to business development and their underlying decision making logic have been analyzed.

Place, publisher, year, edition, pages
2012. Vol. 9, no 2, 97-114 p.
Keyword [en]
Decision making, dynamic capabilities, innovation, new media, magazines
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-20315Local ID: IHHMarketingIS, IHHMMTCISOAI: oai:DiVA.org:hj-20315DiVA: diva2:599706
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2016-06-23Bibliographically approved

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