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Finding the sweet spot in cooperative promotions: A comparison of the relative effects of traditional advertising, in-store exposure and price reduction.
Ots, Mart
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Nordfält, Jens
Stockholm School of Economics.
2012 (English)
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration Communication Studies
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URN:
urn:nbn:se:hj:diva-19806
OAI: oai:DiVA.org:hj-19806
DiVA, id:
diva2:567101
Conference
Nordic Retail and Wholesale Conference, Lund, Nov 8-9
Available from:
2012-11-12
Created:
2012-11-12
Last updated:
2015-09-08
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