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Finding the sweet spot in cooperative promotions: A comparison of the relative effects of traditional advertising, in-store exposure and price reduction.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Stockholm School of Economics.
2012 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration Media and Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-19806OAI: oai:DiVA.org:hj-19806DiVA, id: diva2:567101
Conference
Nordic Retail and Wholesale Conference, Lund, Nov 8-9
Available from: 2012-11-12 Created: 2012-11-12 Last updated: 2025-02-17

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Ots, Mart

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
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