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Finding the sweet spot in cooperative promotions: A comparison of the relative effects of traditional advertising, in-store exposure and price reduction.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Stockholm School of Economics.
2012 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-19806OAI: oai:DiVA.org:hj-19806DiVA: diva2:567101
Conference
Nordic Retail and Wholesale Conference, Lund, Nov 8-9
Available from: 2012-11-12 Created: 2012-11-12 Last updated: 2015-09-08

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Total: 507 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf