Finding the sweet spot in cooperative promotions : A comparison of the relative effects of traditional advertising, in-store exposure and price reduction.

Ots, Mart; Nordfält, Jens

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Finding the sweet spot in cooperative promotions: A comparison of the relative effects of traditional advertising, in-store exposure and price reduction.

Ots, Mart

Jönköping University, School of Education and Communication, HLK, Media and communication science.

Nordfält, Jens

Stockholm School of Economics.

2012 (English)Conference paper, Abstract (Refereed)

Place, publisher, year, edition, pages

2012.

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Business Administration Communication Studies

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URN: urn:nbn:se:hj:diva-19806OAI: oai:DiVA.org:hj-19806DiVA: diva2:567101

Conference

Nordic Retail and Wholesale Conference, Lund, Nov 8-9

Available from: 2012-11-12 Created: 2012-11-12 Last updated: 2015-09-08

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